Engagement Ring Trends for 2027: What the Data Says Is Rising, What Is Fading and What Each Trend Costs

By Cameron Malakan, owner of Clairamor and third-generation jeweler · Published October 20, 2026

The engagement ring trends for 2027, ranked by how much evidence sits behind each: lab-grown center stones, which were 61 percent of the rings bought in 2025 and are on course to pass two in three; yellow gold, now the most-bought single metal at 39 percent, up 140 percent in five years; a tie between round and oval at the top of the shape list, with the elongated shapes, emerald, marquise, moval, Dutch marquise and elongated cushion, taking the trend slot; bezel and hidden halo settings, which have gone from trends to staples; east-west and three stone settings, the two whose share of search is rising; and a 2 carat center stone as the new normal, since the average ring bought in 2025 held 1.9 carats and the average lab-grown ring 2.0. Fading: toi et moi, cluster rings, the princess cut, the classic halo and, in search at least, every metal term but rose gold's. This list is built from three sources most trend articles skip: The Knot's 2026 Real Weddings Study of 10,474 couples who married in 2025, twelve months of US search volumes for 65 ring terms read on October 20, 2026, and our own catalog of 50 designs in nine shapes. Below: how we read a trend, what couples bought in 2025, the shapes, settings, metals, stones and sizes one by one with their numbers, what the trade is predicting and where the data disagrees, what is going out of style, what each 2027 trend costs at Clairamor, and how to choose a ring you will still like in 2037. Prices are our setting prices without the center stone on the date given; search figures are monthly US averages and move.

2027 engagement ring trends at a glance

How we read a trend, and why most trend lists are guesses

Most "engagement ring trends" articles are a designer's taste or a retailer's new collection written up as a forecast, and most of them agree with each other because they read each other. We wanted something that could be wrong, so this guide uses three measurable sources and says which one is talking at every point. The first is what couples bought: The Knot's 2026 Real Weddings Study, which surveyed 10,474 US couples who married between January 1 and December 31, 2025, and reports the shape, setting, metal, stone and carat weight of the rings they received, with its 2024 edition for the year before. The second is what people are searching for: Semrush's estimates of monthly US Google searches for 65 engagement ring terms, each shape, setting, metal, stone and carat size we could think of, with the month-by-month trend for the twelve months to October 20, 2026. Because searches for everything to do with engagement rings fall in summer and rise toward the holidays, we do not read a term's raw rise or fall; we compare it with the category. "Engagement rings" itself ran 12 percent lower in the latest three months than in the first three of that window, so a term that fell 12 percent held its share and a term that fell 30 percent lost it. Those share changes are the "up" and "down" figures below. The third is our own catalog on the same day: 50 designs in nine shapes and nine metals, 3,018 shape and metal variations, and the prices of each, which tells you what a trend costs rather than what it looks like on a celebrity. We do not use our sales, which would tell you about Clairamor's customers rather than the country's. Two cautions apply to all of it. Search interest leads purchases by months and sometimes years, and a search is not a sale; a term can be huge because people are curious, as "toi et moi ring" is, without many of them buying one. And survey shares describe what was bought in 2025 by people who married that year, so they are a picture of the recent past, which is why we weight them for "what is normal" and the search data for "what is moving."

What couples actually bought in 2025

Start with the picture of normal, because a trend only means something against it. The Knot's 2025 couples bought a clear diamond 83 percent of the time, and 61 percent of all rings had a lab-grown center stone, up from 52 percent in 2024 and 46 percent in 2023, a 239 percent increase since 2020. Round led the shapes at 26 percent with oval at 25, then emerald, princess, pear and marquise at 8 percent each and cushion and radiant at 6; in 2024 round had been 28 percent and oval 25, so the gap closed by two points in a year. A solitaire setting held the stone on 38 percent of rings. Yellow gold was the single most-bought metal at 39 percent, up 140 percent in five years from the 2017 study's 9 percent, while white gold, at 35 percent, continued what The Knot calls a steady decline and platinum held 13 percent, so the white metals together were still 48 percent of rings. The average center stone weighed 1.9 carats, 2.0 for lab-grown rings and 1.6 for natural, up from 1.7 in 2024 and 1.5 in 2021, and the average ring cost $4,600, $4,300 with a lab-grown stone and $7,000 with a natural one, down from $6,000 in 2021. The two numbers that explain the rest are about the buyers rather than the rings: 88 percent of couples made custom edits to a design or custom designed the ring, and 79 percent of the people who received a ring took part in choosing it, with one couple in four shopping together at a retailer before the proposal. A ring chosen by the person who will wear it, from a configurator that lets her change the metal, the band and the stone, is a different object from one chosen in secret from a case, and most of the trends below are what happens when the wearer picks. For the detail on budgets, our engagement ring cost guide works through the same study; for the stones, the lab-grown vs natural guide.

Shapes: round and oval tie, and the elongated shapes take the trend slot

Round and oval are the two defaults and will stay so in 2027; the question is which fancy shape comes third, and the answer has changed. In 2025 round was 26 percent of rings bought and oval 25, down from 28 and 25 in 2024, so the two are now a statistical tie; Blue Nile's own sales, by the figures it publishes, still run 51 percent round and 16 percent oval. Search tells the same story from the other end: "oval engagement rings" draws 27,100 US searches a month to 6,600 for "round engagement rings," because nobody researches the default, while the big mover of the past year in search is round itself, whose share rose 81 percent, almost all of it in the latest three months, which fits a shape that has been the safe choice for a century getting a second look as the fancy shapes crowd each other. Among the fancy shapes, emerald cut is the most-searched shape term in the country at 33,100 a month, more than oval, and 8 percent of 2025 rings; but its share of search slipped 13 percent this year, and the growth has moved to the elongated shapes that look like it from across a room. Marquise is the clearest case. Google Trends has interest in "marquise engagement ring" nearly tripling between 2022 and 2025 while the category grew 13 percent, with the doubling coming in the twelve months after Selena Gomez's marquise in December 2024; The Knot has marquise rising from 5 percent of rings in 2024 to 8 percent in 2025, the only shape to gain three points in a year, and Stuller, the Louisiana manufacturer that supplies much of the American trade, told National Jeweler that emerald, marquise and elongated cushion had grown the most in the past year. Its two cousins are growing faster still from smaller bases: "moval engagement ring," the rounded-end marquise, climbed through the year to its peak in the two most recent months, a 143 percent gain in share, and "Dutch marquise diamond," a shape almost nobody searched for two years ago, now draws 8,100 searches a month and quadrupled its share over the year. Elongated cushion, the shape of Taylor Swift's old mine cut in August 2025 and of the east-west stone Zendaya wore to the Golden Globes in January 2025, drew 1,300 searches a month with the latest month its highest; Google Trends has it twelve times its 2022 level, and the week of the Swift announcement was the biggest week for "cushion cut engagement ring," "bezel engagement ring," "old mine cut" and "engagement ring" itself in the four years to the end of 2025, which tells you how much of a trend one ring can start. Pear and radiant held their share, cushion slipped 7 percent, and princess, still 8 percent of 2025 rings, lost 29 percent of its share of search, the largest fall of any shape, and we would not expect it to be 8 percent again. For 2027, then: choose round or oval if you want the ring everyone recognizes, emerald if you want the shape the most people are looking at right now, and marquise, moval, Dutch marquise or elongated cushion if you want the shape people will be looking at in two years. Our shapes guide compares all nine, the which-shape-looks-biggest page explains why the elongated shapes win on size, and there are guides to the round, oval, emerald cut, marquise, moval, Dutch marquise, elongated cushion, radiant, pear and elongated shapes as a family.

Settings: the trends of 2024 sorted themselves into staples and fads

The setting is where trend lists live, and it is where the past three years are easiest to read. Between 2022 and 2025, while interest in engagement rings as a category grew 13 percent on Google Trends, interest in "bezel engagement ring" quadrupled, "east west engagement ring" grew sevenfold, "thick band engagement ring" thirteenfold, "toi et moi ring" threefold, "cluster engagement ring" and "art deco engagement ring" nearly two and a half times each and "cigar band ring" doubled, "cathedral engagement ring" nearly tripled, while "hidden halo" grew 48 percent, "vintage" 56 percent, "three stone" 36 percent, "solitaire" not at all and "halo" shrank. Three rings did a lot of that work: Zendaya's east-west cushion at the Golden Globes in January 2025 was the biggest week "east west engagement ring" has had, and Taylor Swift's low-profile bezel in engraved yellow gold in August 2025 was the biggest week for "bezel," "thick band" and "split shank." That was the trend cycle every list described, and 2026 is the year it sorted itself out. The settings that kept their share of search are the ones that had something to offer besides novelty: the bezel, which protects the stone and sits low, lost 20 percent of its share from its peak a year ago but still draws 12,100 searches a month, second only to toi et moi among the settings we tracked, and we would now call it a staple rather than a trend, the way the hidden halo became one before it. The hidden halo itself, 18 percent of 2024 rings against 13 percent for the classic halo, held its share at 6,600 searches a month while the classic halo lost 13 percent. Wide bands held: "cigar band engagement ring" sat at or near its twelve-month peak in eleven months of twelve, and "thick band" dipped mid-year and recovered. The cathedral, 9 percent of 2024 rings and the frame under many of our tulip, hidden halo and bezel designs, held its share at 1,300 searches a month after nearly tripling in three years, which makes it the quietest success in the table. The settings that fell are the ones that were mostly a look: toi et moi, which is still the biggest setting term at 18,100 searches a month, lost 21 percent of its share after a five-month plateau, and cluster, which Brilliant Earth put on its 2026 list, lost 48 percent, the largest fall of any setting we tracked. Two settings are rising from small bases and we expect both to be on every 2027 list by spring: east-west, up 29 percent in share to 2,400 searches a month, the first item on JCK's 2027 list and the cheapest way to make an oval, emerald or marquise look new, and three stone, up 59 percent to 2,900, with the growth in shaped side stones, half moons, trapezoids and pears, rather than the three-round ring of the 1990s. The tulip, a cathedral whose prongs open like petals, barely registered before 2025 and ran at its peak for the last four months of our window; it is small, 320 searches a month, and it is ours to watch, since we build a family of designs on it. And the solitaire, 38 percent of all 2025 rings, is the setting the whole cycle is measured against: its share of search drifted down through the first eleven months of our window and jumped in the twelfth, which may be a data quirk or the first sign that a decade of adding things to rings is ending. Our settings guide explains every setting with prices, and there are guides to the bezel, hidden halo, east-west, three stone, wide band, tulip, cathedral, solitaire, engraved and vintage and unique settings.

Metals: yellow gold is the most-bought metal, and nobody is searching for it

Yellow gold was 9 percent of engagement rings in The Knot's 2017 study, 36 percent in 2024 and 39 percent in 2025, which makes it the single most-bought metal in The Knot's study for the first time, ahead of white gold at 35 percent and platinum at 13; the white metals together still hold 48 percent, so the honest description is a country split down the middle that was overwhelmingly white a decade ago. National Jeweler's sources, the historian Marion Fasel among them, date the shift to about ten years ago and credit yellow gold's return in everyday jewelry, celebrity rings from Meghan Markle's three stone in 2017 onward, and the wish for an engagement ring that matches the chains and hoops people already wear; Selena Gomez's and Taylor Swift's rings, both yellow gold, did the rest. The search data says something the purchase data cannot: the question is settled. Between 2022 and 2025 Google Trends interest in every metal term but one grew faster than the category, yellow fastest at 49 percent, platinum 40, white 35, while rose gold fell 25 percent, the only metal to shrink; but in the twelve months to October 2026 every metal term lost share of search, yellow gold most of all at 45 percent, platinum 51, white gold 8 and two-tone 7, and only rose gold held, on the strength of a single spike month. We read that as a choice that has stopped being researched. When a metal is a trend, people search for it; when it is the default, they pick it in the ring builder and search for the shape instead, which is where the searches went. For 2027, expect yellow gold at or above 40 percent of rings, white gold to keep sliding a point or two a year, platinum to hold its 13 percent among people who want a white metal with no plating, and rose gold to stay a small, loyal choice, 6 percent in 2024 and falling, that the 12,100 monthly searches for it overstate. Mixed metals, on several 2026 lists, are tiny in search, 390 a month for "mixed metal engagement ring" and 1,300 for "two tone," though two-tone has grown from almost nothing since 2022. Our 14k vs 18k guide, platinum vs white gold guide, white gold vs yellow gold page and two-tone guide cover the choice itself; at Clairamor the three colors cost the same at the same karat on every design, so yellow gold is never a price decision.

Stones: lab-grown is the norm, and "natural" has become the word people add

Lab-grown diamonds were 46 percent of center stones in 2023, 52 percent in 2024 and 61 percent in 2025, and the independent data agree: Tenoris, which analyzes retail jeweler sales, puts lab-grown at more than half of engagement rings sold, and The Retail Smiths reported finished natural diamond engagement ring sales down 4 percent in 2025 while lab-grown rose 31 percent. The search data has caught up with the purchases in the most telling way. Google Trends interest in "lab grown diamond ring" grew fivefold between 2022 and 2025 and "lab grown engagement ring" more than fourfold, which you would expect; what you might not expect is that "natural diamond engagement ring" grew eight and a half times from almost nothing, because nobody had to specify natural until lab-grown became the default. In the past year "lab grown engagement rings" gained 37 percent in share of search and "natural diamond engagement rings" lost 20 percent. If the last two years' pace held, two rings in three bought in 2026 would carry a lab-grown stone and three in four in 2027; we would not promise the second figure, but we would be surprised by anything under two thirds. Moissanite is the other stone worth a line, because "moissanite engagement rings" draws 33,100 searches a month, as many as the biggest shape term and nearly three times "lab grown engagement rings," while moissanite was about 2 percent of rings bought in 2024, a quarter of the 10 percent that were not diamonds; its search interest has been flat for four years, below the category, and we expect it to stay the budget alternative it is rather than a trend. Colored center stones are the prediction we cannot find in the data: every 2026 list has them, and they were 10 percent of 2024 rings, but "sapphire engagement rings" lost 14 percent of its share of search this year and "emerald engagement rings," the stone, lost 35, one of the largest falls of any term we tracked. Our lab-grown vs natural guide, moissanite vs lab-grown guide and price guide cover the choice; every stone in our picker is a certified lab-grown diamond, D to G in color, IF to VS2 in clarity and Ideal to Very Good in cut, and on October 20, 2026 it listed 59,013 of them at a carat and above across eight shapes.

Size: 2 carats is the new normal, and 3 is the new aspiration

The average center stone bought in 2025 weighed 1.9 carats, 2.0 for a lab-grown ring and 1.6 for a natural one, up from 1.7 in 2024 and 1.5 in 2021, and the reason is the previous section: the same money buys far more carat weight in lab-grown, so couples kept the budget and took the size. The search data points the same way. "1 carat engagement ring" lost 28 percent of its share of search in the past year and "2 carat engagement ring" 30 percent, while "3 carat engagement ring" held, and over 2022 to 2025 Google Trends interest in "3 carat engagement ring" grew 67 percent while "2 carat" was flat. The question Google shows under trend searches, "is a 2 carat ring too flashy," answers itself: a 2 carat stone is the average lab-grown engagement ring in the country, and a 2 carat oval is about 10 millimeters long, which reads as a proper ring and not a cocktail ring. For 2027, expect the lab-grown average to pass 2 carats and the 3 carat ring to become the common upgrade, especially in the elongated shapes, which look larger per carat than round. At Clairamor on October 20, 2026, a 2 carat stone started at $1,091 in radiant, $1,154 in emerald, $1,204 in round and cushion, $1,325 in pear, $1,454 in oval, $1,520 in marquise and $1,680 in moval, and 3 carats from $1,607 in pear to $2,317 in moval, all before the setting; the carat guide, the 3 carat guide, the how-big page and the size simulator show what each weight looks like on a hand.

What the trade predicts for 2027, and where the data disagrees

The 2027 lists published so far, and the 2026 lists they are copied from, agree with each other more than they agree with the data. JCK's 2027 list, published in September for a supplier, names east-west settings, vintage styles, yellow gold and bezels. Brilliant Earth's 2026 guide, updated in August, names sculptural settings, substantial settings, cluster settings, vintage and Art Deco, bezels, fancy three stone rings, antique cuts and colored center stones. National Jeweler's March report, the one with numbers in it, names yellow gold, thicker bands, bezel and burnish settings and the elongated shapes. The table below puts each prediction against what couples bought and what they are searching for. The pattern is that the trade is right about the things that are already large, yellow gold, bezels, vintage, thick bands, and tends to call them trends a year or two after they became staples; it is right about east-west and three stone, which are small and rising; and it is wrong, so far, about clusters and colored stones, which are losing share of search while every list promotes them. The one prediction nobody is making that the data supports is the plainest: round and solitaire are coming back, round's share of search up 81 percent in the latest three months and the solitaire's jumping in the latest month, which is what you would expect after three years in which every ring on Instagram had a bezel, a hidden halo or a second stone.

What is going out of style

Nothing, in the sense that matters: an engagement ring is worn for forty years, and a princess cut bought in 2004 or a halo bought in 2014 is a ring, not a fashion. But some rings are leaving the conversation, and if being current matters to you, these are the ones. The toi et moi, the two-stone ring of 2023 and 2024, is still searched more than any other setting and losing share every month; it may read as a date in five years the way a halo reads as one now. The cluster, which the trade is still promoting, lost nearly half its share of search in a year. The princess cut, 8 percent of 2025 rings, lost 29 percent, the largest fall of any shape, and we expect it to be the first of the 8 percent shapes to drop out. The classic halo was overtaken by the hidden halo in 2024 and lost 13 percent of its search share this year; the hidden halo is the version to buy. Thin bands lost 22 percent of share and "chunky" lost 33, which we read as the words going out of style rather than the widths: the ring between them, two to three millimeters with a little presence, is what people are actually buying. Rose gold is 6 percent of rings and declining, though it is searched more than yellow. And platinum lost half its share of search while holding 13 percent of purchases, which is the signature of a metal bought for a reason, no nickel and no plating, rather than for a look. What is not going anywhere: the solitaire at 38 percent, round and oval at a quarter each, white gold at a third, and the hidden halo, bezel and cathedral, each of which spent the past three years turning from a trend into a choice.

The trends you cannot see in a ring

Three findings in The Knot's study are bigger than any shape and never make the lists because they do not photograph. First, 88 percent of couples made custom edits to a design or designed the ring from scratch, which means the ring that comes out of a case unchanged is now the exception; in practice this is choosing the metal, band and stone in a configurator, and it is why every setting we make comes in nine metals and up to nine shapes. Second, 79 percent of the people who received a ring took part in choosing it, up from 77 percent a year earlier, and one couple in four shopped together in person before the proposal, so the surprise is increasingly the proposal and not the ring. Third, nearly two thirds of rings were still bought in person and about a third online, with proposers visiting two stores and looking at ten rings on average; a ring made to order from a render and a virtual consultation, which is how we work, is the online third and growing. One more belongs here: "mens engagement rings" draws 14,800 searches a month, more than any single setting except toi et moi, and held its share this year; the men's engagement ring is a category now, and 2027 is likely the year it stops being described as a trend.

What each 2027 trend costs at Clairamor

A trend is cheaper than it looks when the setting is priced on its own and the stone is lab-grown. The table gives one design for each trend above, its setting price in 14k gold on October 20, 2026, the same in any of the three colors, and the lowest price in our picker that day for a 2 carat lab-grown diamond of that shape, D to G color, IF to VS2 clarity and Ideal to Very Good cut, so that the last column is a complete ring at the average size bought in 2025. Every setting in the table comes in 18k for $100 to $150 more and in platinum for $200 to $250 more on most designs, in most of our nine shapes, and every stone is certified; the side stones of a three stone ring are included in its setting price and only the center is separate. The settings guide has every design and the price guide the stones by size.

How to choose a trend you will still like in 2037

The data gives a rule for this, because it shows which trends lasted. The ones that turned into staples, the hidden halo, the bezel, the cathedral, yellow gold, the elongated shapes, each solved a problem: a halo's sparkle without its bulk, a stone that does not catch, a band that sits flat under a wedding ring, a metal that matches the rest of a jewelry box, a shape that looks larger for the money. The ones that faded, the toi et moi and the cluster, were a look. So the test for any 2027 trend is whether you can say what it does for you beyond being current. If the answer is a reason, an east-west emerald because you want a low, wide ring that sits under a band, a three stone because the side stones add spread without a bigger center, a yellow gold bezel because you work with your hands, buy it. If the answer is that you saw it on someone, buy the plainer version of the same ring, a solitaire in that shape, and put the difference into the stone, because the stone is the part you will still be looking at in ten years and the one upgrade nobody regrets. Three practical rules follow. Choose the shape first, because it is the one decision you cannot change later; a setting can be remade and a metal changed, but a marquise is a marquise. Choose the setting for how you live, which our settings guide walks through, and remember that a bezel, a low profile and a cathedral are the three that survive hands that work. And choose the metal last, because at the same karat it does not change the price here, and because, as the search data shows, it is the choice people have stopped agonizing over. Take any ring off for the gym, the garden and any work with tools or ropes, whatever its setting.

Where Clairamor fits

Every trend in this guide is something we already make, because our catalog was built the way the 2027 list reads: 50 designs, most of them in eight or nine shapes, in 14k and 18k white, yellow and rose gold, two-tone and platinum, with the three colors at the same price at either karat, and every one set with a certified lab-grown diamond you choose from our picker. The yellow gold, the elongated shapes, the bezels, the hidden halos, the east-west settings, the three stones with shaped sides and the wide bands are all here at the prices in the table above, and the two things we do not make, toi et moi and cluster rings, are the two the data says are fading. Every ring is made to order in about three weeks, carries a lifetime warranty against manufacturing defects, comes with an appraisal and the stone's laboratory report, and includes one complimentary resize within 100 days for clients in the USA. The setting price is always the ring without the center stone. If you want a 2027 ring that is not on this list, our custom request page starts from a sketch or a photograph.

Between the trend you saw and the ring you will wear for forty years? Book a design consultation.

Frequently asked questions

What are the engagement ring trends for 2027?

Lab-grown center stones, 61 percent of rings bought in 2025 and still rising; yellow gold, now the most-bought metal at 39 percent; round and oval tied at the top with the elongated shapes, emerald, marquise, moval, Dutch marquise and elongated cushion, growing fastest; bezels and hidden halos as staples; east-west and three stone settings rising; and 2 carat stones as the average.

What is the most popular engagement ring style right now?

A solitaire, which held the stone on 38 percent of rings bought in 2025, on a round or oval diamond, 26 and 25 percent of rings, most often in yellow gold at 39 percent and set with a lab-grown stone at 61 percent. In search, emerald cut is the most-looked-at shape, toi et moi and bezel the most-looked-at settings, and moissanite the most-searched stone.

What engagement ring shape is trending for 2027?

The elongated shapes. Marquise rose from 5 to 8 percent of rings bought between 2024 and 2025, and searches for moval and Dutch marquise peaked in the latest months of our data, up 143 and 304 percent in share over the year. Emerald cut remains the most-searched shape, round and oval the most bought, and princess is the shape losing ground fastest.

Are bezel engagement rings still in style?

Yes, and they have stopped being a trend. Interest in bezel engagement rings quadrupled between 2022 and 2025 and the term still draws 12,100 US searches a month, but its share of search is 20 percent below its peak a year ago. We would call the bezel a staple now, like the hidden halo: chosen because it protects the stone and sits low, not because it is new.

Are hidden halos going out of style?

No. The hidden halo was 18 percent of rings bought in 2024 against 13 percent for the classic halo, its searches held their share this year at 6,600 a month while the classic halo lost 13 percent, and interest in it grew 48 percent between 2022 and 2025. It is the halo that survived, because it adds sparkle from the side without changing the ring's outline from above.

Is yellow gold still trending for engagement rings?

It is past trending: yellow gold was 39 percent of rings bought in 2025, the most-bought single metal, up from 9 percent in 2017. Searches for it fell 45 percent in share this year, which we read as the choice settling rather than fading; people pick yellow in the ring builder and search for the shape instead. White gold is 35 percent and sliding, platinum 13 percent and steady.

What engagement ring styles are going out of style?

Out of the conversation rather than out of style: toi et moi, whose share of search fell 21 percent after a five-month plateau; cluster rings, down 48 percent; the princess cut, down 29 percent, the largest fall of any shape; the classic halo, overtaken by the hidden halo in 2024; and rose gold, 6 percent of rings and declining. Solitaires, round, oval and white gold are not going anywhere.

Is a 2 carat engagement ring too flashy?

No. The average center stone bought in 2025 weighed 1.9 carats, and the average lab-grown ring 2.0, so a 2 carat stone is the ordinary engagement ring in America now, up from 1.5 carats in 2021. A 2 carat oval is about 10 millimeters long. At Clairamor a 2 carat lab-grown diamond started at $1,091 to $1,680 by shape on October 20, 2026, before the setting.

Are lab-grown diamonds a trend or the norm?

The norm. Lab-grown stones were 46 percent of engagement ring center stones in 2023, 52 percent in 2024 and 61 percent in 2025, a 239 percent rise since 2020, and independent retail data put them above half of rings sold. Searches for natural diamond engagement rings grew because people now have to specify natural. If the pace holds, two rings in three bought in 2026 will be lab-grown.

Are toi et moi rings still trending?

They are still searched more than any other setting, 18,100 times a month in the US, but the trend is past its peak: interest tripled between 2022 and 2025, sat on a plateau for five months and then lost 21 percent of its share of search. A toi et moi bought in 2027 will be a ring from the mid-2020s the way a halo is one from the mid-2010s.

Are thick band engagement rings still in?

Yes, as a width rather than a fad. Interest in thick band engagement rings grew thirteenfold between 2022 and 2025, dipped in the middle of this year and recovered in the latest month, and cigar band searches sat at or near their twelve-month peak in eleven months of twelve. The words thin and chunky both lost share; the band between them, with a little presence, is what sells.

How do I choose a trendy ring I will still like in ten years?

Ask what the trend does for you besides being current. The trends that lasted, the hidden halo, the bezel, the cathedral, yellow gold and the elongated shapes, each solved a problem; the ones that faded were a look. Choose the shape first, since it cannot be changed, the setting for how you live, and the metal last, and put any money a plainer setting saves into the stone.

Related reading

• Unique engagement rings: 13 non-traditional settings, what makes a ring unique and how to choose one
• How much does an engagement ring cost in 2026? The average, how much to spend and what a lab-grown ring costs
• Types of engagement ring settings, explained, with prices
• Diamond shapes and cuts: all nine shapes compared, with sizes, sparkle, prices and who each suits
• Hidden halo vs halo: which looks bigger and costs less?
• Bezel engagement rings: full, half and faux bezel compared
• East-west engagement rings: shapes, settings, sizes on the finger and prices
• What is a tulip setting? Prongs, basket and cathedral explained
• Elongated engagement rings: oval vs emerald vs radiant vs marquise vs moval
• Marquise diamonds and engagement rings: ratios, the Dutch marquise, bow-ties, settings and prices
• 14k vs 18k gold for an engagement ring: color, wear, price and which to choose, with platinum beside them
• Lab-grown vs natural diamonds: what is the same, what is different and what each costs in 2026
• Design a custom ring