Privacy policy
Privacy Policy
This Privacy Policy describes how Clairamor ("Clairamor," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit clairamor.com (the "Site"), make a purchase, book a virtual video appointment, or contact us. "Personal Information" means any information about an identifiable individual.
Who we are and how to contact us
Clairamor is the controller of the Personal Information described in this policy. Use these details for questions, complaints, or to exercise any of the rights described below.
- Diamors LLC, d.b.a Clairamor
- 5250 N. Palm Ave, #401, Fresno, CA 93704
- Email: info@clairamor.com
- Phone: 800-274-5978
Personal Information we collect
When you visit the Site, we collect information about your device and how you interact with the Site, and the information needed to process your purchases. We collect additional information when you book an appointment or contact us for support.
|
Category |
Personal Information collected |
Source |
Purpose |
Disclosed to |
|---|---|---|---|---|
|
Device information |
Browser type and version, IP address, time zone, cookie identifiers, pages and products viewed, search terms, and how you interact with the Site |
Collected automatically through cookies, log files, web beacons, tags, and pixels |
To load the Site accurately, analyze Site usage so we can improve it, and measure and deliver advertising |
Shopify; Google Analytics; our advertising partners (see Behavioral Advertising) |
|
Order information |
Name, billing address, shipping address, email address, phone number, order details, and payment information. Card details are collected and processed by our payment processor; we do not receive or store your full card number |
Provided by you at checkout |
To fulfill your order, process payment, arrange shipping, send invoices and order confirmations, communicate with you about your order, screen orders for fraud, and, in line with your preferences, send you information about our products and promotions |
Shopify (including Shopify Payments); shipping carriers; our email marketing provider; Google Analytics receives purchase and conversion data without your name or contact details |
|
Customer support information |
Name, email address, phone number, the content of your inquiry and our correspondence with you, and any feedback or survey responses about your support experience |
Provided by you when you contact us |
To respond to your inquiry, provide support, and improve our service |
Shopify; our email and customer support providers |
|
Appointment and text-message information |
Name, mobile phone number, email address, appointment date and time, and your text-message preferences |
Provided by you when you book a virtual video appointment or opt in to texts |
To schedule and confirm appointments, send appointment reminders, and, with your separate consent, send marketing texts |
Our scheduling, video-call, and text-messaging providers |
How we use your Personal Information
We use your Personal Information to:
- Display products for sale and operate the Site
- Process payments and fulfill and ship your orders
- Schedule and conduct virtual video appointments
- Communicate with you about orders, appointments, and support requests
- Screen orders for potential risk or fraud and keep the Site secure
- Understand how customers use the Site so we can improve it
- Send you information about our products, services, and promotions, in line with the preferences you have shared with us
- Comply with our legal obligations and enforce our terms
Sharing your Personal Information
We share your Personal Information with service providers who help us run our business and fulfill our contracts with you, and in the other limited circumstances below.
- Service providers. We use Shopify to power our online store, process payments, and manage customer data. You can read how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy. We also use shipping carriers, email and text-messaging providers, scheduling and video-call tools, and analytics and advertising providers, each of which receives only the information needed to perform its service.
- Legal compliance. We may disclose your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights, property, or safety or those of others.
- Business transfers. If Clairamor is involved in a merger, acquisition, financing, or sale of assets, your Personal Information may be transferred as part of that transaction, subject to this policy.
- With your consent. We share your Personal Information for any other purpose you have agreed to.
We do not sell your Personal Information for money. We do share device and purchase information with advertising partners so they can show you relevant ads, which some laws treat as a "sale" or "sharing" of Personal Information. You can opt out as described under Behavioral Advertising and Your California Privacy Rights.
Behavioral Advertising
We use your Personal Information to show you targeted advertisements and marketing communications we believe may interest you. We work with the following providers:
- Google Analytics helps us understand how customers navigate the Site. Read how Google uses your data at https://policies.google.com/privacy. You can opt out of Google Analytics by installing the browser add-on at https://tools.google.com/dlpage/gaoptout.
- Advertising partners, including Meta (Facebook and Instagram), receive data about your use of the Site, your purchases, and your interactions with our ads on other websites. Some of this data is shared directly and some through cookies and similar technologies, which we set with your consent where your location requires it.
- Shopify Audiences helps us and our advertising partners show ads to buyers who have shopped with other Shopify merchants and may be interested in our products. We share data about your use of the Site, your purchases, and the email address linked to your purchases with Shopify Audiences, and other Shopify merchants may show you offers through the same platform.
To learn more about how targeted advertising works, visit the Network Advertising Initiative's educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising here:
- Facebook and Instagram: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Digital Advertising Alliance opt-out portal: https://optout.aboutads.info/
California residents and residents of certain other states can also opt out of the sale or sharing of their Personal Information using the "Do Not Sell or Share My Personal Information" link in the Site footer or by contacting us. See Your California Privacy Rights below.
Cookies
A cookie is a small amount of information downloaded to your computer or device when you visit the Site. We use functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by letting the Site remember your actions and preferences, such as your login and region, so you do not have to re-enter them each time you return or move between pages. Cookies also tell us how people use the Site, for instance whether it is their first visit or they are a frequent visitor.
Where the law requires it, we ask for your consent through the cookie banner on the Site before setting cookies that are not strictly necessary. You can change your choice at any time using the cookie settings link in the Site footer.
Cookies necessary for the functioning of the store
|
Name |
Function |
Duration |
|---|---|---|
|
_ab |
Used in connection with access to admin |
2y |
|
_secure_session_id |
Used in connection with navigation through a storefront |
24h |
|
_shopify_country |
Used in connection with checkout |
session |
|
_shopify_m |
Used for managing customer privacy settings |
1y |
|
_shopify_tm |
Used for managing customer privacy settings |
30min |
|
_shopify_tw |
Used for managing customer privacy settings |
2w |
|
_storefront_u |
Used to facilitate updating customer account information |
1min |
|
_tracking_consent |
Tracking preferences |
1y |
|
c |
Used in connection with checkout |
1y |
|
cart |
Used in connection with shopping cart |
2w |
|
cart_currency |
Used in connection with shopping cart |
2w |
|
cart_sig |
Used in connection with checkout |
2w |
|
cart_ts |
Used in connection with checkout |
2w |
|
cart_ver |
Used in connection with shopping cart |
2w |
|
checkout |
Used in connection with checkout |
4w |
|
checkout_token |
Used in connection with checkout |
1y |
|
dynamic_checkout_shown_on_cart |
Used in connection with checkout |
30min |
|
hide_shopify_pay_for_checkout |
Used in connection with checkout |
session |
|
keep_alive |
Used in connection with buyer localization |
2w |
|
master_device_id |
Used in connection with merchant login |
2y |
|
previous_step |
Used in connection with checkout |
1y |
|
remember_me |
Used in connection with checkout |
1y |
|
secure_customer_sig |
Used in connection with customer login |
20y |
|
shopify_pay |
Used in connection with checkout |
1y |
|
shopify_pay_redirect |
Used in connection with checkout |
30 minutes, 3w or 1y depending on value |
|
storefront_digest |
Used in connection with customer login |
2y |
|
tracked_start_checkout |
Used in connection with checkout |
1y |
|
checkout_one_experiment |
Used in connection with checkout |
session |
Reporting and analytics
|
Name |
Function |
Duration |
|---|---|---|
|
_landing_page |
Track landing pages |
2w |
|
_orig_referrer |
Track landing pages |
2w |
|
_s |
Shopify analytics |
30min |
|
_shopify_d |
Shopify analytics |
session |
|
_shopify_s |
Shopify analytics |
30min |
|
_shopify_sa_p |
Shopify analytics relating to marketing and referrals |
30min |
|
_shopify_sa_t |
Shopify analytics relating to marketing and referrals |
30min |
|
_shopify_y |
Shopify analytics |
1y |
|
_y |
Shopify analytics |
1y |
|
_shopify_evids |
Shopify analytics |
session |
|
_shopify_ga |
Shopify and Google Analytics |
session |
Third-party analytics and advertising
|
Name |
Provider |
Function |
Duration |
|---|---|---|---|
|
_ga |
Google Analytics |
Distinguishes users |
2y |
|
ga[CONTAINER ID] |
Google Analytics |
Maintains session state |
2y |
|
_fbp |
Meta |
Delivers and measures advertising on Facebook and Instagram |
3 months |
|
_fbc |
Meta |
Stores the last click on a Facebook or Instagram ad |
3 months |
How long a cookie remains on your device depends on whether it is a persistent or session cookie. Session cookies last until you stop browsing; persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded.
You can control and manage cookies in your browser. Most browsers accept cookies automatically, but you can choose whether to accept them through your browser controls, usually in the Tools or Preferences menu. For more on blocking, managing, or filtering cookies, see your browser's help file or www.allaboutcookies.org. Removing or blocking cookies can affect your experience, and parts of the Site may no longer work fully.
Blocking cookies may not completely stop the sharing of information with third parties such as our advertising partners. To opt out of those uses, follow the instructions under Behavioral Advertising above.
Do Not Track and Global Privacy Control
Because there is no consistent industry understanding of how to respond to "Do Not Track" browser signals, we do not alter our data collection and use practices when we detect one.
We do honor Global Privacy Control (GPC) signals. If your browser or extension sends a GPC signal, we treat it as a request to opt out of the sale or sharing of your Personal Information for that browser, as required by California and other state privacy laws.
How long we keep your Personal Information
We keep Personal Information only as long as we need it for the purposes described in this policy, unless a longer period is required by law. In general:
|
Information |
Retention period |
|---|---|
|
Order and payment records |
[7 years] after the transaction, to meet tax, accounting, and warranty obligations |
|
Customer account information |
For as long as your account is active, then deleted [12 months] after your last order or login |
|
Marketing preferences and contact details |
Until you unsubscribe or ask us to delete them, or after [24 months] with no interaction |
|
Customer support correspondence |
[3 years] after the inquiry is resolved |
|
Appointment and text-message records |
[12 months] after your last appointment, or until you opt out of texts, whichever is later |
|
Device and analytics data |
For the cookie durations listed above; aggregated reports are kept indefinitely |
When a retention period ends, we delete or anonymize the information. You can ask us to delete your Personal Information sooner as described under Your Rights below.
Security
We use reasonable administrative, technical, and physical safeguards to protect your Personal Information, including encrypted (HTTPS) connections across the Site and payment processing through PCI DSS-compliant providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe your information has been compromised, contact us at info@clairamor.com.
Children
The Site is not directed to children, and we do not knowingly collect Personal Information from anyone under 13. We do not knowingly sell or share the Personal Information of consumers under 16. If you believe a child has provided us with Personal Information, contact us and we will delete it.
Your Rights: European Economic Area and United Kingdom
If you are in the EEA or the UK, the General Data Protection Regulation (GDPR) and UK GDPR give you the rights described in this section.
Lawful basis for processing
We process your Personal Information on the following bases:
|
Purpose |
Lawful basis |
|---|---|
|
Processing and fulfilling orders, scheduling appointments, and providing customer support |
Performance of a contract with you |
|
Fraud screening, Site security, and analytics to improve the Site |
Our legitimate interests in running a secure, well-functioning business, balanced against your rights |
|
Marketing emails and texts, and cookies that are not strictly necessary |
Your consent, which you can withdraw at any time |
|
Retaining transaction records, responding to lawful requests, and handling your rights requests |
Compliance with our legal obligations |
Your rights
You have the right to:
- Access the Personal Information we hold about you and receive a copy
- Correct information that is inaccurate or incomplete
- Erase your Personal Information, subject to legal exceptions
- Restrict how we process your Personal Information in certain circumstances
- Receive your Personal Information in a portable, machine-readable format
- Object to processing based on our legitimate interests, and object at any time to direct marketing
- Withdraw consent at any time, without affecting processing that took place before withdrawal
- Lodge a complaint with a data protection authority (see Complaints below)
To exercise these rights, contact us using the details under Who we are and how to contact us. We will respond within one month, and may ask you to verify your identity first.
International transfers
Your Personal Information is initially processed in Ireland and then transferred outside Europe for storage and further processing, including to Canada and the United States. Transfers to Canada rely on the European Commission's adequacy decision. Transfers to the United States rely on the European Commission's Standard Contractual Clauses or the EU-U.S. Data Privacy Framework where the recipient is certified. For more on how Shopify's transfers comply with the GDPR, see Shopify's GDPR whitepaper.
Automated decision-making
We do not make decisions based solely on automated processing, including profiling, that produce legal effects on you or similarly significantly affect you. Our processor, Shopify, uses limited automated processing to deter fraud, which does not have a legal or similarly significant effect on you:
- Temporarily blocking IP addresses linked to consecutive failed transactions, for a period of hours
- Temporarily blocking payment cards connected to those IP addresses, for a period of days
Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the rights described in this section.
Information we collected in the past 12 months
|
CCPA category |
Examples |
Collected |
Sold or shared for advertising |
|---|---|---|---|
|
Identifiers |
Name, email address, phone number, postal address, IP address, cookie identifiers |
Yes |
Yes (email address, IP address, cookie identifiers) |
|
Customer records |
Billing and shipping address, payment information handled by our processor |
Yes |
No |
|
Commercial information |
Products viewed or purchased, order history |
Yes |
Yes |
|
Internet or network activity |
Pages viewed, search terms, interactions with the Site and our ads |
Yes |
Yes |
|
Geolocation data |
Approximate location derived from IP address |
Yes |
Yes |
|
Audio or visual information |
Video and audio during a virtual appointment, if recorded with your consent |
Yes |
No |
|
Inferences |
Product preferences drawn from your browsing and purchases |
Yes |
Yes |
We collect this information from the sources, for the purposes, and disclose it to the categories of service providers described under Personal Information we collect. We share identifiers, commercial information, internet activity, geolocation, and inferences with advertising partners, including Meta and Shopify Audiences, for cross-context behavioral advertising. We do not collect or use sensitive personal information for purposes other than those permitted by the CCPA, and we do not knowingly sell or share the Personal Information of consumers under 16.
Your rights
- Know what Personal Information we have collected about you, and access it
- Delete your Personal Information, subject to legal exceptions
- Correct inaccurate Personal Information
- Opt out of the sale or sharing of your Personal Information
- Non-discrimination: we will not treat you differently for exercising your rights
How to exercise your rights
- Click "Do Not Sell or Share My Personal Information" in the Site footer to opt out of sale or sharing, or enable Global Privacy Control in your browser
- Email info@clairamor.com
- Call 800-274-5978
We will confirm receipt within 10 business days and respond within 45 days, extending once by another 45 days if needed. To protect your information, we verify requests by matching the details you provide to information in our records, and may ask for additional information. You can designate an authorized agent to submit a request on your behalf; we will ask the agent for proof of your written permission and may also ask you to verify your identity directly.
Other U.S. state privacy rights
Residents of other states with comprehensive privacy laws, including Colorado, Connecticut, Delaware, Montana, New Jersey, Oregon, Texas, Utah, and Virginia, may have similar rights to access, correct, delete, and obtain a copy of their Personal Information and to opt out of targeted advertising, sales, and certain profiling. Submit a request using the methods above. If we deny your request, you may appeal by replying to our response; we will explain the outcome of your appeal in writing and, if the appeal is denied, tell you how to contact your state attorney general.
Text Message (SMS) Communications
These terms govern text messages sent by Clairamor to customers who book virtual video appointments or opt in to marketing texts. By providing your mobile number, you agree to them.
- Appointment texts. When you book a virtual video appointment and provide your mobile number, we may send you texts to confirm, remind you of, or reschedule your appointment.
- Marketing texts. We send texts about our lab-grown diamond products, promotions, and news only if you separately check the box or reply to opt in. Consent to marketing texts is not a condition of any purchase or appointment.
- Message frequency. Appointment texts are sent as needed for your appointment. Marketing message frequency varies, up to [4] messages per month.
- Message and data rates. Standard message and data rates may apply. These are set by your mobile carrier and are your responsibility.
- Opting out. Reply STOP to any message to stop receiving texts. You can also opt out by emailing info@clairamor.com, calling 800-274-5978, or telling us in any other reasonable way. After you opt out, we will send one message confirming your opt-out and no further texts, except texts you have separately requested about a specific appointment.
- Help. Reply HELP to any message, email info@clairamor.com, or call 800-274-5978 for assistance.
- Privacy. We use your mobile number only for the purposes described here. We do not share your mobile number or text-message opt-in data with third parties for their own marketing. Our text-messaging provider processes your number on our behalf. Standard text-message protocols are not fully secure, and we cannot guarantee the security of information sent by text.
- Carriers. Mobile carriers are not liable for delayed or undelivered messages.
- Changes. We may update these terms. Changes take effect when posted on the Site, and your continued receipt of texts after a change means you accept the updated terms.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated policy on the Site with a new "Last updated" date. If a change materially affects how we use your Personal Information, we will also notify you by email or by a notice on the Site before it takes effect.
Complaints
If you would like to make a complaint, contact us by email at info@clairamor.com or by mail at the address under Who we are and how to contact us.
If you are in the EEA and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority; a list is available at https://www.edpb.europa.eu/about-edpb/about-edpb/members_en. If you are in the UK, you can complain to the Information Commissioner's Office at https://ico.org.uk/make-a-complaint/.
Last updated: September 18, 2026
