According to The Knot, 52–61% of couples chose lab-grown diamond engagement rings in 2025. That's not a fad; it’s a significant shift in how people shop for fine jewelry.

As demand for lab-grown diamonds continues to grow, more retailers are entering the market. That makes it more important than ever to choose a jeweler you can trust. Before investing in a high-value piece, it’s worth knowing what to look for in a retailer and what to avoid.

There are a number of factors to consider when choosing a lab-grown diamond retailer. We suggest selecting one that meets all of the following criteria:

Diamond certification

Is the retailer’s collection of lab-grown diamonds certified by a prestigious lab, such as GIA or IGI? Diamond certification is important because it offers the consumer insights about the gem’s attributes and value. It also verifies quality and authenticity. Never choose a retailer who offers diamonds that have not been certified.

Transparent pricing

Is the retailer upfront about the total cost of the engagement ring? You should avoid jewelers who tack on additional fees such as extended warranties or sizing charges. Additionally, if you’re shopping at a brick-and-mortar store, you may be paying inflated prices to cover showroom overhead costs, staffing, commissions, and more.

Wide selection

Does the retailer offer a wide range of lab diamond shapes, sizes, and settings? A limited inventory limits your options. If you’re only seeing a few select diamond shapes or setting styles, you may be choosing a ring you like rather than one you absolutely love.

Customization options

Does the jeweler offer customization for your ring such as engraving on the band, a unique setting, or mixed metal colors? Your engagement ring is a reflection of your special relationship. It should be the ring of your dreams, not a duplicate design owned by thousands of others.

Returns and warranties

Does the retailer offer a flexible return policy? What about a warranty if you discover a defect in the ring? The jeweler you choose should stand behind the quality of their product.

Customer reviews

Can you easily find reviews from past customers online? One of the best ways to judge a retailer’s trustworthiness is to consider their interactions with past customers.

While trying on multiple styles of engagement rings can be fun, you’re unlikely to spend hours and hours in a jewelry store showroom hoping to stumble upon the perfect ring from their limited inventory. When it comes time to select your perfect engagement ring, shopping online offers a wealth of distinct advantages:

Larger inventory

It is far easier to discover your ideal engagement ring from a collection of thousands of styles online than be limited to the few dozen styles available in a jewelry store showroom.

Better pricing

Unlike brick-and-mortar stores, online jewelry retailers are not paying for a fancy showroom, large on-site inventories, and high operating costs. What they save on those items is reflected in the lower prices you’ll see in online stores.

Easy comparison

Shopping online for your engagement ring allows you to compare styles, prices, and gemstone weights more easily. 

Home delivery

Online shopping allows you to browse from the comfort of your own home, with the added benefit of having your ring delivered directly to your doorstep.

The rise in popularity of lab-grown diamond engagement rings is fueled by multiple factors:

Excellent value

Lab-grown diamonds can cost as much as 70% less than mined diamonds. This, in turn, allows couples to purchase a larger, high-quality gemstone without increasing their budget.

Identical to mined diamonds

Lab-grown diamonds are real diamonds. They are identical to mined diamonds in chemical, optical, and physical properties.

Ethically sourced

Sourced directly from a laboratory, lab-grown diamonds provide a guaranteed conflict-free choice. Their creation avoids the environmentally damaging consequences associated with traditional diamond mining, such as deforestation, habitat loss, and extensive land displacement.

Availability

Because they are created on demand within a laboratory, lab-grown diamonds are readily available in a full range of shapes, sizes, and colors.

Discover the ideal engagement ring that aligns with your personal taste and values, all within your budget. Get started shopping online at Clairamor today!